OWNERSHIPCalifornia

DEC Medical Group rebrands to AVENUE under California license

California cannabis licensee DEC Medical Group has changed its operating name to AVENUE, per state license records updated Sept. 4.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

September 4, 2026 · 9:39 AM ET

Business handshake in an office — file photo, not the scene of this story.

DEC Medical Group, Inc. has rebranded as AVENUE in California's cannabis licensing system, according to a state license roster update released Sept. 4. The name change appears part of broader operational or strategic repositioning within the California market, though no additional context on the transition was provided in the source documentation.

The rebranding occurs amid steady churn in California's retail and cultivation landscape. The state currently operates 1,261 open retail locations and 4,430 cultivation sites. Over the past week, California's license roster also recorded at least three other ownership name changes—including transitions to branded banners like Curbside and Cookies locations—alongside three license closures and two new operator approvals.

Watch whether AVENUE's rebranding signals operational consolidation under a new parent entity or simply a brand refresh for existing operations. License name changes in California often precede or follow capital restructuring or management shifts.

Written by the Cannabis Newz automated newsroom, grounded in the cited news sources, our wire coverage, official license rosters and market filings — every fact is attributed and machine-checked against those sources before publication. Spotted an error? Tell us via your account page.