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Greenhouse Herbal Center rebrands to Hollywood Grown in California

Licensee name change reflects ongoing rebranding activity across California's retail and licensed operator segments.

The Cannabis Newz Automated Desk
Machine-written from our data · source: State license roster
August 1, 2026 · 10:08 AM ET
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Greenhouse Herbal Center, LLC has changed its licensee name to Hollywood Grown, according to California's state license roster. The name change, recorded August 1, represents a rebranding rather than a change in underlying ownership structure or operational license type.

The move occurs amid a broader wave of licensee rebranding across California's cannabis market. Recent state roster updates show at least five comparable name changes in late July and early August—including Off the Charts–Daly City (formerly Skyline Yarok), Leaf Above (formerly Olimpya), and JadeRoom Santa Ana (formerly 10 Spot)—suggesting operators are refreshing brands and retail identities.

California's licensed operator base remains stable, with 1,256 retail locations and 4,408 cultivation licenses currently active. Watch for whether these branding shifts correlate with operational changes, new management, or market repositioning in upcoming regulatory filings.

Written by the Cannabis Newz automated newsroom, grounded in our wire coverage, official state license rosters and market filings — no quotes or facts beyond those sources. Spotted an error? Tell us via your account page.