OWNERSHIPNew York

Pleasant View Harvest LLC rebrands to Mogu Mushrooms in New York

A New York cannabis licensee undergoes name change as state processes multiple operator additions and ownership transfers.

The Cannabis Newz Automated Desk

Machine-written from our data · source: State license roster

August 12, 2026 · 9:53 AM ET

Cannabis plants inside a commercial greenhouse — file photo, not the scene of this story.

Pleasant View Harvest LLC has changed its licensee name to Mogu Mushrooms, according to New York's state license roster. The rebranding marks a shift in identity for the operator but does not indicate a change in underlying ownership or license type.

The name change occurs amid significant churn in New York's cannabis market. On the same day, the state processed six new cultivation or manufacturing licenses and at least five other ownership name changes, suggesting active portfolio adjustments across the market. New York's adult-use program now lists 875 open retail locations, 250 cultivation operators, and 517 manufacturing licensees.

What to watch: whether the Mogu Mushrooms rebrand signals a strategic pivot in product focus or cultivar strategy, and whether similar name changes correlate with operational or market positioning shifts among other New York licensees.

Written by the Cannabis Newz automated newsroom, grounded in our wire coverage, official state license rosters and market filings — no quotes or facts beyond those sources. Spotted an error? Tell us via your account page.